CPG

CPG

In our early days, we talked a paper company into throwing us a bone and letting us create an entirely new identity for a stagnant-selling line of paper. The name of the company was Custom Papers Group, so we figured it was not such a stretch to arrive at custom cars. The subsequent three-year relationship with Custom Papers yielded pallet loads of custom lettering, a deeper understanding of metallic inks and the ire of several large printing plants. More importantly, the paper promotions became the breeding ground for our Street Van font collection, an ensemble of display typefaces based on the lettering we created for Custom Papers swatchbooks and collateral. That was 1995 and the style has been paying dividends ever since with internal inspiration as well as commercial projects for bands, magazines, automakers and clothing companies. Fast forward ten years to swing tags for Express Jeans and a poster for Toyota/Scion—great examples of how we combine craft, attention to detail and our own stylistic twist to evoke an era while creating a timeless aesthetic.