Photo-Lettering

Photo-Lettering

When interviewing Ed Benguiat for a magazine article, he lamented to us that the Photo-Lettering library was just sitting in a storage facility somewhere in Manhattan. The current owners failed to listen to Ed’s warnings to keep up with the times and his subsequent proposals to digitize the fonts. Ed even prompted House to place a bid on the collection. Thinking that the price tag was way out of our league, we never bothered to follow up on his suggestion, until Bob Rose (then one of PLINC’s owners) offered to sell us the library. Since we heavily referenced the PLINC catalogs during the creation of our many display fonts, we thought it was ironic yet somehow appropriate that we become the stewards of this historic collection. There are those who wish we would simply scan the films and make them available online as a reference library, but we believe that would not be a fair representation of the intentions of the original artists. The films and the lettering they contain were designed to be set by an experienced Photo-Lettering machine operator, not some hack with a Mac and an autotrace program. We hope that eventually we can make the library available to the public in a way that maintains the integrity of the original alphabets and their creators’ intentions.