Shag

Shag

Popular artists are a finicky bunch who are justifiably protective of the aesthetic niche they've worked so hard to carve out of the cultural landscape, which is why we welcomed the challenge to develop a set of typefaces with the popular artist Josh “Shag” Agle. After our work with Ed “Big Daddy” Roth on the Rat Fink Fonts and Chris Cooper on the Typography of Coop, a number of Southern California artists contacted us about creating eponymous font collections. While they each had their own reasons, the common denominator was our ability to tastefully mix the look and feel of their work and present the combination through the universal language of typography. There is something special about taking a piece of popular culture out of context, then finding it staring back from a completely different, and often commercial, element. The Shag collection was based on a feeling and a lifestyle rather than actual reference, but Shag trusted us to carry his vision into three typefaces and a sculpture.