Luthers Black

Luthers Logo Tee Black

What began as an unsolicited companion and design element for our Luther’s Austin exhibition has garnered the ire and admiration of online design scions worldwide. From the rattlesnake’s handsome yet powerfully square jaw to potential problems when faxing, the new Luther’s logo has caused more hubub than Ikea’s choice of Verdana for its corporate identity or the agency hack who boosted a FontFont typeface for the new UPS logo. Don’t just wear a shirt, wear a legend!

  • 100% Cotton
  • Printed in the USA
  • Conventional sizing (not skinny punk rock)