As they prepared for their mid-70s assault on the rural roads of northern France, the protagonists of Sunday in Hell used similar garments to stave off the early spring chill of northern Europe while they ate lean steaks, discussed team tactics and prepared their machines for the impending punishment of the pavé. This was a time when chewing gum (Brooklyn), salami (Molteni) and bicycle manufacturers (Flandria) commanded the advertising space of the Spring classics with the strength of their signature colors and simple chain-stitched lettering. We can’t help but think that if House Industries was a wildly successful font company during this same era, our wildcard pro continental team riders, mechanics and soigneurs would be sporting a merino wool full-zip trainer much like this one.