Provoker Print

Thought Provoker Print: $45

The magic of professionally-drawn display lettering and typography is its ability to evoke profound emotions and project overtly subliminal thoughts that may help a first impression and perhaps motivate a purchasing decision in the appropriate scenario. For example, pick almost any major corporate rebrand and a consumer’s first thought might be I can see where the designer or lettering artist wanted to do something cool but the focus groups eventually distilled their work to an innocuous sanserif lettering treatment with a conceptual redraw of the original mark with firm geometric justification defended by a 100-slide PowerPoint presentation and seems to be a really safe place to spend my money because it looks a lot like the old branding but has a nice uniform three dimensional drop shadow fade that has nothing to do with what direction the light is coming from but I don't really care as long as it sort of matches most of the other major corporate brands I look at every day and doesn’t scare me too much Facebook Like recommend Google+.

With Benguiat Buffalo, West Banjo, Times Square and West Superstar Script from Photo-Lettering.

  • Numbered edition of 33
  • Hand printed in the USA by David Dodde
  • Individually numbered
  • Acid-Free French Paper
  • Recycled paper from a local family-owned mill
  • 20 x 26 (508 mm x 660 mm)
  • Shipped in custom tubes with special wrap

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