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FOR IMMEDIATE RELEASE
Contact: Rich Roat, (302) 234-2356, press@houseind.com

House Industries Inks New Kentucky Kid Lettering for MotoGP Indianapolis

Ducati Factory MotoGP team rider and Alpinestars athlete Nicky Hayden celebrated his return to his home race at the Indianapolis Motor Speedway with a new House Industries interpretation of his Kentucky Kid moniker.

Hayden, an Owensboro, Kentucky native, is a member of the Ducati factory MotoGP team and was the 2006 MotoGP World Champion.

After discussing several options at the Laguna Seca MotoGP race in July, Hayden and House chose one of its timeless lettering styles with a heavy drop shadow to provide maximum contrast and readability from a distance as well as at speed. The logo gives a subtle nod to motor culture and rises from House’s explorations in classic studio lettering techniques over the last two decades.

House Industries, the worldwide leader in high performance custom lettering and typography, worked closely with the artisans and technicians from Alpinestars in Italy to optimize the proportions and positioning on the suit.

As part of Alpinestars Apex Initiative, the House Industries Kentucky Kid project came together in an unprecedented union of typography, lettering, design and racing.

About House Industries

House Industries is a unique oasis of typography and design that stands out in a cultural continuum of endless electronic effluvia. From their sketchpads, pencils, pens, brushes and bezier curves flow their passion for authenticity and integrity. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. House artists have mastered a large cross-section of design disciplines, transcending graphic conventions and reaching out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. More information is available here: http://www.houseind.com/about.

About Alpinestars

Alpinestars is a leading manufacturer of protective equipment and apparel, outfitting motorsports and action sports enthusiasts as well as world champion athletes. With a deep roster of champions from Formula 1, Moto GP, Supercross, Nascar and myriad other motorsports, the Alpinestars name is synonymous with state-of-the-art protection and technology. Alpinestars was founded in 1963 in northern Italy. More information is available here: http://www.alpinestars.com/

For more information, please visit the following sites:

http://www.apexinitiative.com/
http://www.alpinestars.com/
http://www.nickyhayden.com/