FOR IMMEDIATE RELEASE
Contact: Rich Roat, (302) 234-2356, firstname.lastname@example.org
Designed in conjunction with Andy Cruz’s tour and lecture in Japan, House Industries announces a new collection of wooden koi objects.
Each koi is hand-cut on a bandsaw, sanded, stained with furniture-grade lacquer, then screen printed with a mix of flat and metallic inks in House’s Grand Rapids studio. The printed patterns were built with typographic elements derived from House Industries and Photo-Lettering fonts.
Century-old pine recovered from logs that sunk to the bottom of the Grand River on their way to Grand Rapids’ furniture mills, perfectly preserved redwood reclaimed from pickle barrels, and other soft- and hardwoods are used to create the koi.
Slated for release in late 2010, the koi will be available in three sizes and several artwork/color combinations. Pricing for the koi has not been determined.
House Industries is a unique oasis of typography and design that stands out in a cultural continuum of endless electronic effluvia. From their sketchpads, pencils, pens, brushes and bezier curves flow their passion for authenticity and integrity. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. House artists have mastered a large cross-section of design disciplines, transcending graphic conventions and reaching out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. More information is available here: http://www.houseind.com/about.