FOR IMMEDIATE RELEASE
Contact: Debra Anderson, (347) 463-9023, debra@cultureshockmarketing.com

House Industries Introduces New Products with a Pop-Up Shop and Lecture at New York’s Type Directors Club

House Industries will close its month-long Type as Object exhibition with a one-day fully-stocked pop-up shop on Thursday, November 19, 2009 at New York’s Type Directors Club.

Early holiday shoppers, House fans and design aficionados will find a fully-stocked shop with several new hand-pulled serigraphs, T-shirts and selections from their eclectic House Industries objects collection. The shop will be open from 11:30 a.m. to 6:00 p.m.

Then House Industries lettering and type guru, Ken Barber, will bring all of the alphabetical high concept back to earth with a lecture entitled “Letter as Image” from 6:00 p.m. to 8:00 p.m., rounding out the all-day pop-up shop event. To further feed New York’s abecedarian obsessed, Ken will also give a full-day workshop at the Type Directors Club on Friday, November 20, 2009, from 9:00 a.m. to 4:00 p.m.

“We’ve spent the last 16 years convincing otherwise mundane alphabetical forms that they can be both the medium and the message by giving them an illustrative flair,” said Barber. “In my lecture and subsequent workshop, I’ll give attendees a glimpse of House’s top-secret letter-making recipes and encourage over-moused hands to break out the pencils and pens again.”

Interested parties should contact the Type Directors Club directly at 212-633-8943 or email director@tdc.org to register in advance for the lecture and workshop events. Space is limited.

House Industries Letter As Image Fact Sheet

Gallery: Type Directors Club, 347 West 36 Street, Suite 603, New York, NY

Gallery and Shop Open: Thursday, November 19, 2009, 11:30 a.m. to 6:00 p.m.

Lecture: Thursday, November 19, 2009, 6:00 p.m. to 8:00 p.m. “Letter as Image” by Ken Barber (Member-free, Non member $20, Student non member $15)

Lettering Workshop: Friday, November 20, 2009, 8:30 a.m. to 4 p.m. Unfortunately canceled.

For further information and to register, please visit the Type Directors Club Class Schedule

Event Description: House Industries will close its month long Type as Object exhibition with a one-day fully-stocked pop-up shop at New York’s Type Directors Club. Several new works and products will be on display. Then House Industries lettering and type guru Ken Barber will bring all of the alphabetical high concept back to earth with a lecture entitled “Letter as Image.”

About House Industries

House Industries is a unique oasis of typography and design that stands out in a cultural continuum of endless electronic effluvia. From their sketchpads, pencils, pens, brushes and bezier curves flow their passion for authenticity and integrity. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. House artists have mastered a large cross-section of design disciplines, transcending graphic conventions and reaching out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. More information is available here: http://www.houseind.com/about.

About the Type Directors Club

The Type Directors Club is the leading international organization whose purpose is to support excellence in typography, both in print and on screen. Founded in 1946 by some of the industry’s leading practitioners, the TDC’s earliest membership included Aaron Burns, Will Burtin, Freeman Craw, Louis Dorfsman, Gene Federico, Edward M. Gottschall, Herb Lubalin, Edward Rondthaler, Bradbury Thompson, and Hermann Zapf. With this solid historical background, the TDC today represents the best of today’s type design and type use. More information is available here: http://www.tdc.org/.