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FOR IMMEDIATE RELEASE
Contact: Rich Roat, (302) 234-2356, press@houseind.com

House Industries Exhibition at Luther’s Austin

House Industries is descending upon Luther’s Austin for a high octane hoedown that rides the fine line between art, commerce, haute design and true dirt-under-the-fingernails craftsmanship. Hike your eyeballs on a fresh coat of hand-rubbed House Industries original art, finely tuned over-engineered consumer products and, for one night only, Angel Cruz’s incomparable C1932 Ford five-window coupe.

House Industries kicks off the exhibition with a short duh-sign lecture at the Austin Speed Shop, where they’ll break down their 17-year history of clutchless paradigm speed shifts. Angelo Cruz will also recount his gas pump-jockey dreams and how they manifested themselves into his C1932 Ford coupe. After skipping around a few oil puddles and sheet metal shavings, attendees can adjust their chin-stroke grease goatees for the short ride over to Luther’s on SoCo for the 7:30 exhibition opening.

“I just said that I liked Angelo's '32 coupe, but pretty soon these guys from House were talkin’ about paintin’ a sign on the side of my shop and making my logo look like a snake,” said Luther‘s and Austin Speed Shop owner Cory Moore. “Can you mix graphic design, fonts and hot rods? I dunno, but we’re sure gonna find out.”

The Austin Speed Shop is at 1414 S. Lamar and Luther’s is at 1200 S. Congress Ave. in Austin, Texas.

House Industries Luther’s Fact Sheet
  • Lecture: Friday, April 9, 2010, 6:00 p.m. at Austin Speed Shop, 1414 S Lamar Blvd
  • Opening: Friday, April 9, 2010, 7:30 p.m. to 10 p.m. at Luthers, 1200 South Congress Ave., Austin, Texas
  • Exhibition runs April 10 through June 10 at Luther’s
  • Luther’s is open to the public Monday-Saturday from 10:30 to 7:00, Sundays from 11:00 to 6:00
  • Shop Website: http://www.thelutherstore.com/
About House Industries

House Industries is an oasis of typography and design that stands out in a cultural continuum of endless electronic effluvia. Art from their sketchpads, pencils, pens, brushes and bezier curves flow through ported and polished intake runners for optimal fuel delivery and combustion. Methodical machining and balancing ensure smooth streetable power delivery without sacrificing explosive power at high rpm. More information is available here: http://www.houseind.com/about.

About Angelo Cruz

Angelo Cruz’s early hot-rodding career was spent developing expertise in restoring and modifying Corvettes. He worked on several successful show cars, including Harley Earl’s S.O. 10323 roadster, before transitioning into a career of freehand pinstriping and lettering.

About Luther’s

Whether you’re in from New York and need Pointer Brand chore coat to protect your cashmere sweater from beer spills and cigarette burns at the Continental’s ten o’clock James McMurtry set, tuckered out from clod kickin’ at your hill country ranch and want a little pomade to soup up your dance-card, lookin’ for a little somethin’ to make the hair on gramma’s legs stand up or just glad to be home with the armadillos after a long ride from Marble Arch Station, Luther’s is your one stop SoCo shoppin’ spot.