FOR IMMEDIATE RELEASE
Contact: Rich Roat, (302) 234-2356, email@example.com
House Industries announces the opening of its Type as Object show at New York’s Type Directors Club. The show will open on October 20, 2009 and run until November 20, 2009. House Industries principals Andy Cruz and Rich Roat will give a short introductory lecture at the opening.
Type as Object will feature the three dimensional objects that House has derived from its 16 years of creating a tangible experience around its digital type. House Industries has exhibited previously at Shepard Fairey’s Subliminal Projects Gallery and at 222 Gallery in Philadelphia.
Pixels, points and curves are indispensable conveniences to the modern type designer, but House Industries artists discovered the resulting digital vapor did not deliver a satisfying tactile experience. Consequently, House has spent much of the past 16 years freeing letterforms from their rigid typographic confines and introducing them to the three-dimensional world. From the ridiculously impractical to the infinitely functional, Type as Object is an exhibition of these items and the products they have become.
In an effort to marry art, commerce, practicality and sustainability, the exhibition will be centered around a “pop-up shop” concept where most of the objects will be available for sale. Products will include pillows, wood alphabet blocks, cloth totes, hand-printed serigraphs, cast iron and aluminum bookends, books, cutting boards and anything else that will fit on the freight elevator. House Industries is also printing two limited-edition serigraphs that are only available at the Type as Object show.
To close the show, Ken Barber will give a lecture entitled “Letter as Image” on November 19 followed by an all day lettering workshop on November 20th. Both events take place at the Type Directors Club.
Gallery: Type Directors Club, 347 West 36 Street, Suite 603, New York, NY
Opening: October 20, 2009, 6:00 to 8:00 p.m.
Runs: October 21 through November 20, Call in advance for hours, 212-633-8943 or email firstname.lastname@example.org
Closing Lecture: November 19, 2009, 6:00 to 8:00 p.m. “Letter as Image” by Ken Barber
Lettering Workshop: November 20
Show Description: A new exhibition of prints, patterns, products, installations and sculptures based on House Industries’ 16-year love affair with alphabetical forms.
House Industries is a unique oasis of typography and design that stands out in a cultural continuum of endless electronic effluvia. From their sketchpads, pencils, pens, brushes and bezier curves flow their passion for authenticity and integrity. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. House artists have mastered a large cross-section of design disciplines, transcending graphic conventions and reaching out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. More information is available here: http://www.houseind.com/about.
The Type Directors Club is the leading international organization whose purpose is to support excellence in typography, both in print and on screen. Founded in 1946 by some of the industry’s leading practitioners, the TDC’s earliest membership included Aaron Burns, Will Burtin, Freeman Craw, Louis Dorfsman, Gene Federico, Edward M. Gottschall, Herb Lubalin, Edward Rondthaler, Bradbury Thompson, and Hermann Zapf. With this solid historical background, the TDC today represents the best of today’s type design and type use. More information is available here: http://www.tdc.org/.