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ProType

Developed between the years 1951–1954, ProType was a portable film lettering device designed for setting headlines. It was primarily created for “country newspapers” whose type department couldn’t afford PLINC’s professional services and for art directors who needed quick comps. The ProType staff was headed by Harold Horman, Ed Rondthaler’s partner and Photo-Lettering pioneer, who drew most of PLINC’s initial offerings. Though ProType never really took off, it played an important role in the continuing development of film lettering. Thanks to Rod McDonald for his donation of this ProType specimen book to the Photo-Lettering archives.

Posted by on February 22, 2006