We started our relationship with Ed “Big Daddy” Roth in 1995 when we approached him about doing a set of fonts based on the lettering and aesthetic that came out of Roth Studios. Some say that imitation is the best form of flattery, but we went into the deal thinking that licensing is much more flattering to the source. Since then we have developed several Roth-licensed products, most of which we’ve quietly let drift by the wayside. With all of this recent hype, however, we thought it would be a great time to redesign and reprint the model-style Rat Fink T-shirt box and get our buddy David Dodde to crank out some new rags. They are in stock and waiting for you to “drape your frame”. Check ‘em out here. Wanna stock them in your store? Give us a call or drop us an email!
There are a lot of folks coming out of the woodwork to recreate the Roth aesthetic, but one of the most authentic examples out there today is www.rothoriginals.com, which is run by Ed’s sons Dennis and Darryl. One of the coolest things is that they pull many of their T-shirt designs to order, which is exactly how Ed did it back in the day. We can’t help thinking that if there were websites in the ‘60s, this is what rothstudios.com would have looked like.
Posted by Rich Roat on November 17, 2006