Keepin’ It Casual

My Communication Arts article on mid-twentieth century informal script lettering recently hit newsstands. The column, which appears in the magazine’s Advertising Annual 51, also includes a few more lettering gems like the Rene Gruau piece above. Thanks for hookin’ up the photos, Ben.

Incidentally, it’s worth mentioning that there was a slight mix-up during editing: Ed Rondthaler, didn’t routinely meet with New York City’s prominent letterers, as mentioned in the article. Rather, the Photo-Lettering co-founder merely mentions the artists’ informal get-togethers in his 1981 autobiography, Life with Letters.

Posted by on November 9, 2010