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This Ain’t Buffalo’s First Rodeo

In addition to its newfound utlility as a leaner, more healthy substitute for beef, Buffalo has also seen a significant resurgence as illustrative lettering tool. First penned by Ed Benguiat as a logo and some signage for Arizona’s Prescott Frontier Days Rodeo, it began its second life as one of our first digitization candidates in 2006.

Buffalo first injected itself in to House Industries visual landscape in a debut in our 2008 Letters & Ligatures show at Shepard Fairey’s Subliminal Gallery…

…and soon thereafter the contrasting white letters on a green background burned itself into Andy Cruz’s brain so effectively that it became a mid-grass cutting brainstorm for Tellason’s new logo…

…promoted John Mayer…

…withstood 900ª heat for the House Industries/Heath Ceramics holiday show…

…displayed at least a little religious equity at Partners & Spade…

…appropriately airbrushed on prairie grain sack burlap…

…filtered the California sun…

…cut from furniture-grade plywood…

…and demonstrated unprecedented numerical superiority while ushering in the 2010 holiday season.

Posted by on April 13, 2011