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House Industries for Medicom Toy

We were thrilled to do our part to balance the USA’s cultural trade deficit by illustrating a tenth anniversary BE@RBRICK and a fifteenth anniversary logo for Japan’s Medicom Toy Corporation. Take a video peek behind the House Industries analog curtain:

As with all House Industries projects, Andy Cruz and Ken Barber leveraged our investment in graphite and vellum futures before inking the final images. Then in-House senior squeegee master David Dodde hand-pulled 60 black and 60 white tenth anniversary prints, 20 of which went to Medicom Toy. The remaining 100 prints are available from us.

No birthday celebration would be complete without and oversized homage, so Adam and Angelo Cruz customized a 1000% BE@RBBRICK with a multigenerational merger of hand-rubbed copper metallic lacquer and hand-striped One-Shot enamel.

House Industries Limited Edition Bearbrick Serigraph

House Industries Medicom Bearbrick Sketches

House Industries Limited Edition Bearbrick

House Industries Medicom Anniversary Logo

House Industries Limited Edition Bearbrick Serigraph

Photography by Carlos Alejandro.

Thank you to Ryu Akashi and Everyone from Medicom Toy for working with us on this project. Thank you to Will and Yayoi Cannon from Entropy design for setting up the deal! And a special thanks for the video soundtrack from Zero Zero “Pink and Green” courtesy of Jade Tree Records.

BE@RBRICK TM & © 2001-2012 MEDICOM TOY CORPORATION. All rights reserved.

Posted by on March 20, 2012